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Don't cut your marketing in tough times

Published August 20, 2008, 7:09 pm, Vail Daily

When a small business cuts back advertising, it is like tossing kerosene on a fire — in this case, faltering sales. If promotion is considered a “soft” expense, many small businesses reduce the size and/or frequency of their advertising.

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Seminar Helps Seniors Connect With Cellphones

Published August 20, 2008, 6:52 pm, Hartford Courant

AT&T is asking its employees to go out and teach seniors more about cellphones. The series, "Cell Phones for Seniors," is the most recent indication of the company's efforts to use grass-roots marketing to reach customers.

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Beverage puts twist on energy drink game by urging consumers to "slow their roll"

Published August 20, 2008, 6:44 pm, Spring Observer

After a long day of work, Kingwood resident Johnny Curtis wants nothing more than to relax and hang out with his family. But after a busy day, relaxation can be hard to find.

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Those Shelved Brands Start to Look Tempting

Published August 20, 2008, 6:24 pm, New York Times

In a tough economy, marketers are looking at brands that they already own to see if they can be revived or renewed to save costs on advertising.

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Chicago-Based IT Consulting Firm smarTECHS.net Named One of America's 5,000 Fastest-Growing Private Companies

Published August 20, 2008, 6:14 pm, PR Newswire via Yahoo! Finance

Chicago-based IT consulting firm smarTECHS.net was named to Inc. Magazine's list of the 5,000 fastest-growing private companies in the country.

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Catholics struggling to raise enrollment

Published August 20, 2008, 5:39 pm, San Mateo County Times

By Christine MorenteDALY CITY — Occasional echoes of chatter reverberate through Our Lady of Perpetual Help Elementary School's empty halls.Inside a fifth-grade classroom, Jaime Stella moves bags of books around, while fourth-grade teacher Amelia Axler also preps for the first day of school

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Facebook Users Spur Green Power in the Wine Industry

Published August 20, 2008, 5:38 pm, GreenBiz

SAN FRANCISCO, Calif. -- A San Francisco company is using Facebook to promote renewable energy in the wine industry and offer vintners a marketing opportunity aimed at a prized demographic.

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WPP May Say First-Half Profit Rose on Sales in Emerging Markets

Published August 20, 2008, 5:37 pm, Bloomberg.com

Aug. 21 (Bloomberg) -- WPP Group Plc , the world's second- biggest advertising company, may say first-half profit rose on increased revenue in Asia, Latin America and eastern Europe.

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Retailers glum over slow back-to-school sales

Published August 20, 2008, 5:36 pm, Gazette.Net

For Ed Jurgrau, owner of Shoe Train children's shoe store in Potomac, the back-to-school season is his best of the year. But this year, the best hasn't been so good.

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Churchill censured for misleading ads

Published August 20, 2008, 5:29 pm, Independent

Churchill Insurance has been publicly censured by the Advertising Standards Authority (ASA) for making a false claim in its home insurance adverts broadcast on national television earlier this year.

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