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Advertising > Standard Advertising Unit (s.a.u.)
The following information is about Standard Advertising Unit (s.a.u.).
Standard Advertising Unit (s.a.u.) Defined
System of standard dimensions for print display advertising based on six columns, each 2 1/16 inches wide, with a 1/8 inch "gutter" between columns. Because nearly all broadsheet newspapers are now in SAU in their display pages, a single ad may be used in many places without resizing.
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